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Bethesda Green Luncheon Speaker Series: Marketing Your Firm to Investors

Speaker: Steven Rogers, Serial Entrepreneur and Co-Founder, Genovation Cars

Start-up businesses are built on many foundations individuals with business ideas or technologies from academia or federal labs. All are trying to address some market gap. When trying to raise funds to support a new business, it is not the idea that is the most important to potential investors. Many founders find this hard to accept because the idea to them, is the foremost reason a new business should exist. Philanthropic-minded investors do care about the idea, but most investors are primarily business people wanting to make a return on their investment. This presentation focuses on how most angel and venture capital investors will look at your business and evaluate its potential return.

Steve Rogers has over 30 years of experience in leading product strategies both domestically and internationally. He is an expert at developing and implementing go-to-market plans that exceed time-to-revenue metrics. He is a founder and the Innovation & Product Management Practice leader, of Redstones LLC. He has a track record of new product successes with a $30B corporation and with five start-ups, four of which are Maryland based.

Steve has been awarded two TechStart grants by TEDCO, has been a winner of a NIST ATP award, has received two TEDCO MTTF awards, Maryland DBED funding and two Maryland Industrial Partnership (MIPS) awards. He sits on the board of a Maryland start-up now doing business in China with revenues of $25M in 2013. He is also actively involved in commercializing intellectual property for startups at the University of Maryland and Johns Hopkins.

LUNCH IS PROVIDED.