Événement

[Live Webinar] Trends and Predictions: Marketing in 2024

New technologies and innovations shape and evolve the marketing landscape every year. 2023 witnessed a game-changing run by AI, personalized messaging, and more. The importance of first-party data to derive valuable insights into consumer behavior also increased.

These trends will continue to redefine marketing in 2024. AI-powered marketing will gain momentum for audience analysis and campaign optimization. Owning customer data is another crucial factor that will help marketers fuel personalization and effective targeting.

Moreover, enterprises are expected to cater tailored experiences to their audiences and leverage cutting-edge technologies for highly individualized marketing communication.

In this webinar, some brilliant marketing experts will indulge in an insightful discussion on the trends and predictions that will take the lead in 2024 and help shape your marketing strategies for the year ahead.

Heres what our experts will talk about:

- Major Digital Marketing Trends in 2023
- Predictions for 2024 & Key Forces of Change in 2024
- The Impact of AI in 2024 & Strategies to Leverage It
- The Role of First-Party Data and Privacy-Focused Marketing
- The Impact of Blockchain, Cryptocurrency, and Chatbots on Marketing

Speakers:

- David Edelman - Professor for Marketing at Harvard Business School & Former Fortune 50 CMO
- Amisha Gandhi - CMO Consultant
- Arwinder Kaur - Vice President, Marketing, Grazitti Interactive

Adresse

3D's Online Zoom Room

Fuseau horaire: America/New_York

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