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Market Research for Entrepreneurs

Market Research for Entrepreneurs: Low Cost Methods To Gain Insights Into Customers and Markets Using the Best New Digital Research Tools
SPEAKER: Joy Levin, Allium Research and Analytics

Understanding your market is key to your success. How confident are you that you truly know your customers and competition? This session will address the critical, high-gain questions that businesses need to answer, and some free and low cost methods you can use to answer them. You'll learn about some of the newest digital tools that businesses are using to learn about their customers and their competition. And we'll also talk about some common pitfalls you can avoid when using these different methods.

Joy Levin founded Allium Research and Analytics in 1998, and is the sole proprietor, managing dozens of research projects annually for a diverse client portfolio. She has worked with organizations of all sizes, from startups to Fortune 50 companies, in a variety of industries, including telecommunications, consumer packaged goods, retail, insurance, manufacturing education and software as well as nonprofits. She has managed all phases of studies and research activities including strategic formulation and development, selection of analytical methodology, research design, field activity oversight, data interpretation and analysis, and results presentation.