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Bethesda Green Luncheon Speaker Series: HOW TO DIFFERENTIATE YOUR FIRM

HOW TO DIFFERENTIATE YOUR FIRM: WHAT MAKES A GOOD VALUE PROPOSITION

SPEAKER: LIZ SARA, BEST MARKETING

Is your message REALLY on target for your buyers? Will it get their attention? Do you sound too much like all the other companies with similar offerings? These and other important questions will be addressed at this session. Find out best practice approaches to creating a value proposition that resonates with your buyers:
* Find out the #1 mistake most entrepreneurs make
* Learn how to get your clients to do this FOR you
* Discover what competitor websites can tell you about YOUR business
You will learn how to uncover your differentiators. You will also see some actual company 'before' and 'after' examples and hear why the dramatic changes were needed.

Liz Sara has more than 25 years of experience in the local high tech community as an entrepreneur, business leader, angel investor and arts advocate. In 2001, she founded Best Marketing, LLC to provide early stage companies with strategic marketing, PR and business development services. Previously, she played a principal role as co-founder of SpaceWorks, an eCommerce software company, where she facilitated its startup and growth to nearly $25 million in revenue. She is an adjunct professor of marketing at the Smith School of Business at the University of Maryland and is on the board of directors and an Entrepreneur-in-Residence at the Dingman Center for Entrepreneurship.