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Art & Business Workshop: Becoming a Festival Standout: Selling your work & yourself to customers

Arden Room, Shoreline Center
Shoreline, WA

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Art & Business Workshop: Becoming a Festival Standout: Selling your work & yourself to customers

This session will cover; telling your story, learning to listen, and artist etiquette.

Are you new to the art of art festivals (or returning and want to learn a few new tricks)? Want to get a better handle on balancing your art and your business in a festival venue? As we near the start of the 2015 summer festival season, the coordinators for the Shoreline Arts Festival's Artist Marketplace, Jody McCrain & Sella Rush, offer their perspective on the festival scene, share their successes and secrets, and hopefully spark new ideas for you.

Some of the topics we'll cover:
Setting Up:
Achieving an effective booth set-up & display
Understanding vendor etiquette
Selling Your Art:
Telling your story
Learning to listen

About the Instructors:

Jody McCrain
Co-founder of McCrain Photography, Jody McCrain has been involved with the art festival world for the past nine years. She and her husband, Phil McCrain, have participated in many local and regional festivals throughout the Northwest. She has also served as co-director of the Shoreline Artists' Market for the past six years (last five with Sella Rush). She is a member of the Northwest Art Alliance (Best of the Northwest) Board, and she recently accepted the position of Artist Selection and Jury Pool Coordinator. Having experienced festivals from both the artist and business side, Jody is excited to share with other artists the highs and lows of this journey.

Sella Rush
Shoreline-based jewelry artist Sella Rush (of Shi-Shi Design) has been selling her handmade pieces in the Pacific NW for eight years. During that time, she's been accepted, wait-listed, and--shockingly--rejected for festivals and markets throughout the area. Sella has also served as co-coordinator (with Jody McCrain) of the Shoreline Arts Festival's Artist Marketplace for the past five years. As an active artist and festival organizer, Sella is very happy to share with her fellow artists the lessons she's learned on both sides of the glass.